If you’re just getting started on Pinterest or you’ve been pinning for a while, creating new boards for your account can attract new followers to your account and business. But what should your boards be about?
Believe it or not, some people complain about the traffic that comes to their site from Pinterest. They complain that it’s not the “right” kind of traffic because it has a high bounce rate when they look at their analytics.
Not sure what bounce rate is?
The world rejoiced when Pinterest launched secret boards. Finally, pinners had place to pin all of those pins that they wanted to keep private.
Secret boards quickly became a sacred place for brides to keep their wedding inspirations from prying eyes and for parents to plan family vacations.
For business owners, secret boards can serve many purposes:
Do you have a strategy for repinning on Pinterest? No? You could be missing some key opportunities. It has been reported that up to 80% of the pins you see on Pinterest are repins. Given all of the beautiful images and useful information that can be found on Pinterest its easy to see why the percentage is so high.
For business owners, Pinterest recommends “Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.” This can be accomplished through repinning and repinning can also have added business benefits.
Do you think a big budget and a team of social media and marketing pros could guarantees success in social media? Unfortunately, even that doesn’t guarantee success but we can learn a lot from those that have those resources.
In the video below, Callan Green, Senior Social Media Specialist at Sony Electronics, reveals Pinterest strategies and tactics used by Sony that even those with the smallest budgets can use.
Do you have what it takes to be a success on Pinterest? You’ve decided to use Pinterest as a part of your social media marketing but to get the most out of Pinterest it requires a bit more than just starting an account and pinning pretty pictures.
The best way to grow a following and drive traffic on Pinterest is to have a steady stream of content to share on Pinterest. This is an obstacle my clients sometimes face. Their days are busy with the tasks of running their business and it can be a challenge to find time to create content to share on Pinterest and other social networks.