We have a thing for color. Previously, we discussed the nature of the color blue and why it is such a popular color. Now we’re using an infographic and key points provided by Attwood Digital to illustrate the meaning of color in marketing.
- Red is best used for action orientated products and brands.
- Red and orange are colors that boost appetite.
- Red is one of the top two favorite colors of all people.
- Red is the most popular color used on flags in the world.
- Approximately 77% of all flags include red.
- Red is the international color for stop.
- Orange is a color that suggests value and discounts.
- Orange is symbolic of autumn.
- Children all over the world are drawn to orange.
- Orange is the color of life rafts, hazard cones, and high visibility police vests.
- Yellow is the color that captures our attention more than any other.
- In almost every culture, yellow represents, sunshine, happiness and warmth.
- Yellow is the color most often associated with the deity in many religions.
- Yellow is the color of traffic lights and signs indicating caution all over the world.
- Green is now the symbol of ecology and has become a verb.
- Green is universally associated with nature.
- Green symbolizes ecology and the environment.
- Green traffic lights symbolize “go” all over the world.
- Blue is the #1 favorite color of all people.
- However, blue can be over-used. Combining blue with another color creates a more creative effect.
- 53% of the flags in the world contain blue.
- Blue is the most commonly used color in corporate identity.
- There’s a huge difference of opinion about purple. It all depends on age.
- Purple tends to be a color that people either love or hate.
- Purple is the color of mourning or death in many cultures.
- Purple is not common flag color. Only two flags contain purple.