As you set your 2018 marketing goals, have you figured out where Instagram fits in?
A well-defined goal on Instagram is much more than “Post something often enough that my IRL friends know I’m alive and my online friends know what I’m up to professionally.” I know, because I’ve tried it. 🙂
My lack of progress on Instagram (and maybe yours, too?) cannot be blamed on a lack of information. There are even free courses, blog posts, and challenges right here on this blog! So many great ideas covering everything from setting up a great profile to making the most of all the video options available on Instagram.
So, what holds us back from REALLY making Instagram work? While we need the information, could it be that what we really need is a reasonable, easy-to-follow plan?
The Ultimate Instagram Planner to the Rescue!
By following our new planner, you’ll have fresh and fun ideas about what to post to keep your audience engaged, but you’ll also have easy-to-follow action items and tips to help you make progress each month – without even a hint of overwhelm!
What to Post on Instagram – and When
Plan in advance for upcoming events and holidays to post about and the hashtags you’ll need to ace them. Beyond that, what overall topics, applicable to most any brand, are on the minds of your followers right now? We’ll give you those, too – so you can reach people with topics they care about now. For example, in January:
- New Years Day (1st): #nyd #newyears #newyearsday #newyearscelebration
- MLK Day (15th): #mlk #mlkday #ihaveadream #martinlutherkingjr
- Motivation: #strong #motivationmonday #grind #hustle #ambition
- Tax & Financial Information: #money #taxes #success #business
Improve Your Instagram Marketing with a Tip of the Month
A unique, and often fun tactic to keep your Instagram account fresh and growing. You might be surprised by what makes an impact. For example, in January:
- Add some branding to your posts. Whether a custom filter, brand colors, or a subtle logo, make your posts instantly recognizable.
Make Big Instagram Strides with Simple Action Items
Skip the overwhelm when you make small changes throughout the year! Improve your Instagram marketing with action items that can make a big difference. For example, in January:
- Discover the best times to post to Instagram based on when your followers are most likely to engage by signing up for a free Tailwind account. Try posting with our SmartSchedule to save time and help you to maximize the engagement you get from every post.
So, what are YOU waiting for? Grab your 2018 Instagram Planner and make this your best year ever on Instagram!
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Alisa Meredith is Pinterest Product Specialist at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.