Learn how to track your Pinterest campaign’s success with Tailwind Analytics
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Ever heard the saying, “half of an advertising campaigns cost is wasted, we just don’t know which half”? Well, you don’t have to wonder anymore. Tailwind Analytics helps you track your Pinterest campaigns:
- Daily Follower growth,
- Daily Engagement growth (repins, likes, followers),
- Brand Mention Trends,
- Revenue growth, and
- and much more
Letting your fans know you have a Pinterest page? Check to see if the message is getting through from the Audience section of Your Profile Growth tab. Choose your time range and watch that line take off!
Google Analytics and You
Once you have Google Analytics synced (learn how here) you’ll be able to track the growth of your visitors, pageviews and revenue coming from Pinterest.
Show the New Kids Some Love
As we discussed before, you can see how successful your Pinterest campaign is by seeing how many followers you have gained. What’s even better, is Tailwind Analytics shows you who your newest fans are while supplying contact information. Go ahead, show them some love!
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.