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At Tailwind, we believe that data speaks louder than words. Many of our clients, however, tell us they spend far too many words explaining why social media matters to their bosses and coworkers. To help make the point, we’ve create some simple, beautiful graphs to help you track Pinterest followers, view board growth, and learn what to pin. They’re printer friendly, too, so they’re great for weekly check-ins! Next time you get asked what the big deal is about Pinterest, hop over to your Profile Growth tab and print off these reports.
Look At You Grow!
The Audience Growth Report tracks Pinterest followers over time to show how fast your followers are growing and if they’re outgrowing the number of accounts you follow. You can also see follower growth trends week over and month over month to get a sense of if your strategy is working.
The Engagement Report tracks your pinning activity and repins generated. It also shows efficiency metrics, such as repins per pin and repins per follower.
Board By Board
The Board Growth Report is your at-a-glance view into which of your boards are effectively building audience and engagement. This allows you see which content is or is not resonating with your audience, helping you to figure out what to pin. You may also experiment over time to test different Pinterest board ideas, allocating your time and attention on those that perform best.
Go Ahead, Make Your Boss’s Day and Start Tracking Pinterest Now!
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.