Typical Results of Tailwind for Pinterest Members

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We want to be up front with you

A lot gets written about the additional growth enjoyed by people who Pin with Tailwind. With all of this anecdotal evidence circulating we thought it would be useful for you to see the typical results enjoyed by our members so that you’ll have a good idea of what average growth on Pinterest (and Tailwind) really looks like.

Tailwind’s mission is to make world-class marketing easy for everyone.  It’s a huge mission for a small company, but we take it seriously.  So nearly every day we talk to marketers and bloggers like you to better understand what you’re up against, what you’re trying to accomplish, and how we can better help you to achieve it.

We want you to succeed, and if you’ve been a Tailwind member for a while now you’ll know that we show it by constantly improving our products to make your life easier, and your marketing more successful.

Organic reach on many social networks is declining, yet Tailwind for Pinterest members continue to grow. Why is that? Pinterest is a visual search engine. It has more in common with Google than with Facebook and it will (we believe) always need quality organic Pins to show alongside paid ads. For this reason, we’re not in the least surprised to see marketers continuing to thrive on Pinterest, and we think it’s a pretty safe bet that they will continue to do so.

We see a bright future for Pinterest marketers and we count ourselves lucky to be an Official Pinterest Partner tool, so that we can help to make world-class Pinterest marketing easy for everyone.

Typical Pinterest Results of Tailwind Members

Performance Over 6 Months
We compared the average success of Tailwind Plus Plan members with those who signed up for Tailwind but never upgraded. Here are the results.

6.9x More Saves (Repins) Generated on Average

For Accounts with Fewer than 100 Followers:
They 10x their repins – growing to an average of 6,378 for members compared to 634 for non-members.

For Accounts with Between 100 and 10K Followers:
They 2.8x their repins – growing to an average of 12,045 followers compared to 4,274 non-members.

For Accounts Starting with 10K+ Followers:
They 3.1x their repins – growing to an average of 157,228 for members compared to 50,924 for non-members.

3.7x More Followers Added On Average

For Accounts with Fewer than 100 Followers:
They 6x their follower count – growing to an average of 292 for members compared to 49 for non-members.

For Accounts with Between 100 and 10K Followers:
They 1.9x their follower count – growing to an average of 627 followers compared to 326 non-members.

For Accounts Starting with 10K+ Followers:
They 1.8x their follower count – growing to an average of 3,852 for members compared to 2,120 for non-members.

4.2x More Pins Published on Average

For Accounts with Fewer than 100 Followers:
They 6x their pins published – growing to an average of 2,717 for members compared to 408 for non-members.

For Accounts with Between 100 and 10K Followers:
They 2.9x their pins published – growing to an average of 627 followers compared to 326 non-members.

For Accounts Starting with 10K+ Followers:
They 1.9x their pins published – growing to an average of 5,530 for members compared to 2,861 for non-members.

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How Much Faster Did Our Instagram Members Grow?

They grew likes 1.8x faster on average. Find out more about their typical results.

Methodology: How We Compiled These Numbers

Data Compiled: Feb 2018

Sample: We selected all Tailwind for Pinterest accounts created within a random period of time.  The sample size was 9,552 accounts.  We divided the data into two buckets, those who upgraded to a Tailwind Plus account (paid accounts) and those who didn’t (free accounts).

Timescale: We then tracked all of these accounts over six months, pulling data for each of them at 2 days after signup and 6 months after signup.

Defining Paying Members: A paying Tailwind member (on the Plus plan) is somebody who upgraded to a paid plan within 60 days of signing up and did not downgrade during the periods analyzed. A non-user (on the free plan) is somebody who did not upgrade to a paid plan during this period.

Cohorts: All users were further put into 3 buckets based on how many followers they initially had when signing up. We observed that accounts that started with fewer followers were able to achieve much higher growth rates and we wanted to reflect that reality in our data visualizations. New Accounts = Fewer than 100 followers, Growing Accounts = 100-10K followers, Established Accounts = 10K+ followers.

Cleaning the Data: To prevent the data from being skewed by outliers we removed the following.  1) Members who upgraded during this 6 month period being analyzed but only after the first 60 days (e.g., 100 days after signing up), they were not included in either cohort. 2) Members who upgraded within 60 days but downgraded during the 6 month period analyzed. 3) Outliers who experienced either negative growth in followers, repins, or pins or massive positive growth were excluded from both cohorts as they would otherwise have skewed the results.

Traffic: Unfortunately we don’t have access to the data needed to calculate a comparison of traffic growth for paying Tailwind members compared with those who signed up but never upgraded.  We’re hoping we may find a solution to this in the future as we’d love to see these numbers and to share them with you, but we don’t yet see a path to getting it in a large enough volume to be reliable.

 

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Learn how much faster Tailwind for Pinterest members grew than those who signed up for a free trial and never upgraded.  These are the typical results of Tailwind for Pinterest members