We want to be up front with you
A lot gets written about the additional growth enjoyed by people who Pin with Tailwind. With all of this anecdotal evidence circulating we thought it would be useful for you to see the typical results enjoyed by our members so that you’ll have a good idea of what average growth on Pinterest (and Tailwind) really looks like.
Tailwind’s mission is to make world-class marketing easy for everyone. It’s a huge mission for a small company, but we take it seriously. So nearly every day we talk to marketers and bloggers like you to better understand what you’re up against, what you’re trying to accomplish, and how we can better help you to achieve it.
We want you to succeed, and if you’ve been a Tailwind member for a while now you’ll know that we show it by constantly improving our products to make your life easier, and your marketing more successful.
Organic reach on many social networks is declining, yet Tailwind for Pinterest members continue to grow. Why is that? Pinterest is a visual search engine. It has more in common with Google than with Facebook and it will (we believe) always need quality organic Pins to show alongside paid ads. For this reason, we’re not in the least surprised to see marketers continuing to thrive on Pinterest, and we think it’s a pretty safe bet that they will continue to do so.
We see a bright future for Pinterest marketers and we count ourselves lucky to be an Official Pinterest Partner tool, so that we can help to make world-class Pinterest marketing easy for everyone.
Start a Free Trial of Tailwind for Pinterest!
- Maximize your reach. Our Smart Schedule automatically Pins at the best times for engagement
- Pin like a pro with shortcuts like bulk image upload and multi-board pinning
- Save hours Pinning from around the web (and even from Pinterest.com) with our browser extension
- Pin smarter with actionable analytics at the Pin, Board and profile levels
- Collaborate with other Pinners to find and share content with Tailwind Tribes
Learn more about Tailwind’s mission and how we live it.
Methodology: How We Compiled These Numbers
Data Compiled: Feb 2018
Sample: We selected all Tailwind for Pinterest accounts created within a random period of time. The sample size was 9,552 accounts. We divided the data into two buckets, those who upgraded to a Tailwind Plus account (paid accounts) and those who didn’t (free accounts).
Timescale: We then tracked all of these accounts over six months, pulling data for each of them at 2 days after signup and 6 months after signup.
Defining Paying Members: A paying Tailwind member (on the Plus plan) is somebody who upgraded to a paid plan within 60 days of signing up and did not downgrade during the periods analyzed. A non-user (on the free plan) is somebody who did not upgrade to a paid plan during this period.
Cohorts: All users were further put into 3 buckets based on how many followers they initially had when signing up. We observed that accounts that started with fewer followers were able to achieve much higher growth rates and we wanted to reflect that reality in our data visualizations. New Accounts = Fewer than 100 followers, Growing Accounts = 100-10K followers, Established Accounts = 10K+ followers.
Cleaning the Data: To prevent the data from being skewed by outliers we removed the following. 1) Members who upgraded during this 6 month period being analyzed but only after the first 60 days (e.g., 100 days after signing up), they were not included in either cohort. 2) Members who upgraded within 60 days but downgraded during the 6 month period analyzed. 3) Outliers who experienced either negative growth in followers, repins, or pins or massive positive growth were excluded from both cohorts as they would otherwise have skewed the results.
Traffic: Unfortunately we don’t have access to the data needed to calculate a comparison of traffic growth for paying Tailwind members compared with those who signed up but never upgraded. We’re hoping we may find a solution to this in the future as we’d love to see these numbers and to share them with you, but we don’t yet see a path to getting it in a large enough volume to be reliable.
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