Bridging the gap between online social media account and the real life connection business have with with their customers and clients can be quite a challenge for business owners. In this week’s episode of the podcast I chat with social media pro Danielle Lambert about ways that she has found to bridge that gap.
Danielle is a veterinary practice manager at Quinebaug Valley Veterinary Hospital and one of her many roles there is to manage their social media accounts. This entrepreneurial young lady saw the positive impact that social media could have on a veterinary practice and created her very own social media training business called Snout School.
Danielle has found that social media is most successful when it is done in house. It is much more difficult to really be social with your clients and customers if community management has been outsourced to 3rd parties that really aren’t connected with the business. In her practice, she has found a way to stay connected with clients through various social networks which has increased compliance and retention.
Danielle has even come up with a very innovate and creative way to bring Quinebaug Valley Veterinary Hospital’s Pinterest boards to life. She created a real life version of the Pinterest account and placed it in the lobby of the hospital. Clients engage with the board regularly and the Pinterest following has increased. Brilliant Danielle!
Danielle is way ahead of the game. She has had this real life version of the Pinterest account up in the hospital for months. Just last week, Caribou Coffee, a retail coffee chain, announced that they would be bringing a real life 64 foot tall Pinterest board to Mall of America.
To keep up with the latest innovations that Danielle comes up be sure to connect with her.
On Twitter @DanielleSNOUT
I’m so excited! There’s just 1 week left until the Oh So Pinteresting Workshop series begins. At the time of publishing this post on January 22, 2014 there are only 6 spots left. If you’d like to get more information about this live, interactive online workshop click here.
Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn