In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year.
We analyzed all of the Pins from Tailwind members from January of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.
We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in January” and “What to Pin in December” relate to Pins that were popular last January.
What Tailwind’s “Trends” Boards Can Teach You
- Perfect your seasonal timing so that you’re creating content at the right time of year
- Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
- Observe the color pallets that work in the different categories at different times of year
- Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
- Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic
Video Discussing Our Takeaways:
Important Keywords: DIY, sewing, knitting, crocheting, Valentine’s Day, Easter, organize, patterns, scarf, headband, wood
Important keyword: Winter, snow/snowman/snowflake, sensory, math, vocabulary, Star Wars
Important Keywords: Salad, healthy dietary needs (ex. gluten free, paleo), crockpot/slow cooker, smoothie, cauliflower, soup, spaghetti squash, baked
Important Keywords: Nails, braid, contour, hairstyle, nail art, tips, DIY
Important keywords: Body weight, at-home workout, strength, stretches, challenge, yoga
Important keywords: Baby/bridal shower, princess, Valentine’s Day, birthday, football, Paw Patrol (or whatever show is currently trending)
Important keywords: White, farmhouse, industrial, bohemian, kitchen, organization
Important keywords: Coloring, activies, Valentine’s Day, baby, toddler, crafts, sensory, STEM
Important keywords: Disney, European countries, day trips, plane/travel tips, cheap, budget, top 10 lists
Important keywords: Rustic, updo, dress, budget, theme, classic, signs
Important keywords: Sweaters, street style, cozy, boots, age specific (ex. “over 40”), winter/fall fashion, outfit ideas
Other “What to Pin” Posts
Check out other posts like this in our “What to Pin When” category.
Download our printable 2017 Pinterest and Instagram Content Calendars
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Tailwind’s Pinterest scheduling and analytics tool has helped more than 100,000 bloggers and marketers to master Pinterest. With lightning quick Pin scheduling, a smart calendar that gets more engagement for every Pin, and actionable analytics, we make growing on Pinterest easy.
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Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.