In this post, we look at the Pinterest Pins that performed best last March to help you understand what you should be Pinning this month.
We analyzed all of the Pins from Tailwind members from March of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.
We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in March” and “What to Pin in February” relate to Pins that were popular last March.
What Tailwind’s “Trends” Boards Can Teach You
- Perfect your seasonal timing so that you’re creating content at the right time of year
- Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
- Observe the color pallets that work in the different categories at different times of year
- Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
- Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic
Video Discussing March:
What To Pin in March
Important themes: Flowers, mason jar, sewing tips, crocheting, outdoor DIY, home decor DIY
Important themes: Flower crafts, classroom organizing, growing plants, hands-on learning, STEM/STEAM
Important themes: Lettuce wraps, meal prep, slow cooker, Salsbury steak, smoothies, diet specific (Paleo, Whole 30, vegan, etc.)
Important themes: Home remedies, braid tutorials, spring nail art, short hair cuts, infographics, organizational tips, brightly colored hair
Important themes: Digestive health, arm toning, pregnancy health, yoga, “flat stomach”
Important topics: Easter, baby shower, spring, flowers, bunny, St. Patrick’s Day
Important topics: Storage, DIY, small spaces, “command center”, farmhouse, rusitc, teen room, wall art, script letting decor
Important topics: Sensory activities, summer, baby, science, outdoors, crafts, yoga, movement/exercise/getting kids moving
Important topics: Japan (Cherry Blossom Festivals happen March-May), “things to do in x”, tips for first timers, packing hacks, Paris, Disney, NYC
Important topics: DIY, wedding hairstyles, rustic barn weddings, flowers, wedding dresses, budget, signs, food station
Important topics: Summer, swimsuit, skirts, maternity, plus size, bohemian, floral patterns
Other “What to Pin” Posts
Check out other posts like this in our “What to Pin When” category.
Download our printable 2017 Pinterest and Instagram Content Calendars
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Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.