What to Pin to Pinterest in August2 min read

In this post, we look at the Pinterest Pins that performed best last August to help you understand what you should be Pinning this month.

We analyzed all of the Pins from Tailwind members from August of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month.  Only the Pins on the board between the Pins that feature the text “What to Pin in July” and “What to Pin in August” relate to Pins that were popular last August.

What Tailwind’s “Trends” Boards Can Teach You

  • Perfect your seasonal timing so that you’re creating content at the right time of year
  • Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
  • Observe the color pallets that work in the different categories at different times of year
  • Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
  • Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic

Video Discussing August:

What To Pin in August

August Trends in the DIY and Crafts Category


August DIY & Craft Trends on Pinterest

August Trends in the Education Category


August Education Trends on Pinterest


August Trends in the Food and Drink Category


August Food & Drink Trends on Pinterest


August Trends in the Hair and Beauty Category


August Hair & Beauty Trends on Pinterest

August Trends in the Health and Fitness Category


August Health & Fitness Trends on Pinterest


August Trends in the Holidays and Events Category


August Holiday & Events Trends on Pinterest


August Trends in the Home Decor Category


August Home Decor Trends on Pinterest


August Trends in the Kids and Parenting Category


August Parenting & Kids Trends on Pinterest


August Trends in the Travel Category


August Travel Trends on Pinterest


August Trends in the Wedding Category




August Trends in the Women’s Fashion Category

August Women's Fashion Trends on Pinterest

Other “What to Pin” Posts

Check out other posts like this in our “What to Pin When” category.

Download our printable 2017 Pinterest and Instagram Content Calendars.

Want to know what to Pin next month?

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Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading Pinterest tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Find her on Twitter and Instagram at @MelMegg.