The potential for traffic generation is just one of Pinterest’s many fabulous qualities.
Let’s take a look at why Pinterest is a potential traffic powerhouse…
Sure, we know the images pinned from your site are links back to your site but, there’s much more Pinterest’s traffic power than that.
The link attached to the pin is just one way, here are 6 other ways:
1. When a pin is clicked on and enlarged the website button at the top links to where the image was pinned from
2. If the link attached to the pin is broken or is changed by some awful spammer, having your logo or a watermark of your URL somewhere on your image can guide interested pinners back to your site. (Read more about protecting your pinned images here)
3. The box to the left guides pinners to other pins from your site which they can repin and click through.
4. Clickable URLs can be included in the pins description (the www isn’t necessary).
Pre-written pin descriptions with your URL included can be assigned to your images when you use the Pinterest “pin it” button plugin for WordPress. Click here to learn more about it.
I wouldn’t recommend doing this with every pin as it could come off as spammy if overdone.
NEVER do this to someone else’s pin that is very misleading and you’re better than that.
5. When you hover over the image a box appears along the bottom with a clickable link back to the source of the image.
6. This box shows the number of times this image has been repinned. Each one of those repins represents another opportunity for all of these links!
Speaking of repins…
If you click on the box that shows the number of repins a page will appear that shows all of the boards that pin has been pinned to. Below is an image of what you’ll see when you click on and enlarge one of your repins.
1. Notice that Dave Tupper was nice enough to leave my clickable URL in the description. If his pin is repinned and the description isn’t changed, this link continues on.
2. A link to my Pinterest account appears at the bottom right. When clicked on, pinners will be taken to my account’s home page.
Here, a clickable link to my site’s homepage is in the account description. This is one of my most popular sources of traffic to my site.
As you can see, Pinterest and traffic go hand in hand. Really, the links for one pin are limitless since a pin can be repinned an infinite number of times. Cool huh?
Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn